WHO WE ARE
In March 2020 South Africa saw several severe measures implemented to help curb the spread of Covid-19 amongst the population. The same has been, and continues to be done, across the globe as we face the worst pandemic of our time. All businesses, including ours at Afferent Software, have been affected. The result, however unintentional and necessary, is that many businesses big and small have seen a massive reduction in turnover.
Governments across the world are doing their best to put in place measures to help businesses through this but not all governments can afford to help every business and not all businesses have the luxury of time. As a small software business ourselves with most of our staff living in the Cape Town community, we decided to use our skills to do something to help those around us and those like us around the world. We've used our network and experience in the Payments industry to fast track the launch of Back My Locals, a social electronic gift card platform, to help small businesses get the word out to their communities and help them through the crisis of the next few months.
Afferent Software has a long history of providing specialist payments services and products in the US, UK and in South Africa. Back My Locals is a product of Afferent Software.
WHAT IS BACK MY LOCALS?
Back My Locals is a social platform that helps local businesses to connect with their communities, tell their stories and enable their customers to buy and even share electronic gift cards with their friends. This is particularly important now to help our merchants through the Covid-19 crisis and the immediate and possible ongoing reduction in trade.
How does it work?
The Back My Locals platform offers customers a searchable list of merchants from whom to buy e-gift cards.
Customers can search by location or category. In the next release customers will be able to create an account on the platform, add their friends, search for merchants they've saved as favourites in the past or search for their friends’ favourite merchants.
Clicking a specific merchant card takes you to a unique, sharable merchant story page allowing customers to understand their history, where they’ve come from, how long they’ve been trading, who the people are behind the brand and how they’re connected to the community, etc.
Payment for any e-gift card purchases is made directly to the merchant via Zapper, SnapScan etc. Back My Locals does not receive or process the payment.
E-gift card redemption is simple and fast using the e-gift card details stored in the merchant's portal or received by the customer by email.