The Real Deal
Updated: May 18
We know we've been a bit quiet over the last few days but we've been working hard to put the finishing touches on our Merchant Information Booklet which explains all the details of how the Back My Locals e-gift card platform works, how much it will cost and how it will drive revenue to local businesses, "locals". This will be sent to our locals list before the end of the Easter weekend.
We've launched this platform early to help local businesses across SA generate additional revenue through the Covid-19 lock-down as we feel very strongly that we need to do our bit as a local Payments company to support our fellow SMEs.
I'm sure there are many businesses asking the question Why would I sign up to a service just for the lock-down? That sounds like a lot of work.
Our first response to this is that the platform is really easy to sign up to and manage and should cost you nothing unless it's generating revenue for you. What is there to lose?
Our second response is that there is a different, longer term benefit to Back My Locals which is important to understand. How great would it be to say a little thank you to someone you care about by popping a coffee or a dinner from their favourite local over directly to their account? The key differentiator behind Back My Locals beyond Covid-19 is that it will be a "social" gift card platform offering companies a way to easily (i.e. all seamlessly within the app) send e-rewards to their staff or for individuals to send e-rewards to their friends and family from their favourite locals.
This platform will be available very, very soon, but in the mean time we ask you for your help to get the word out. With another 3 weeks of isolation and little to no trade, we all need every bit of help we can get.